Alley of Crafts Alley at the Festival of Plum 2025, Troyan, Bulgaria

"The Plum Festival" is a cultural event held each year in the small town Troyan in the heart of the Balkan mountain. 

The holiday happens due to the sincere desire of the local community  to promote its unique regional tradition and to popularize the opportunities for cultural tourism and entertainment, offered by the town to as many people as possible.